This New York City landmark sign for Pepsi Cola sits on the waterfront of Long Island City, Queens. Due to rapid development of the area, the sign remains but this particular view is vanishing. A series of hi-rise towers is going up in place of the buildings in the foreground, changing the face of the LIC forever. I've tried to capture the feeling evoked by the gritty industrial neighborhood as I remember it.
"The Old Pepsico Sign". Oil on Canvas 20"x20"
Copyright 2007 Franck Hodelin
For information on purchasing this piece, please contact me at fhodelin@gmail.com
(SEE REWORKED 2011)